The New Arrivals are here — discover the collection

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About My Store

Clothing for a life well lived, not loudly announced.

Camel overcoat and folded knitwear in a sunlit room

Our philosophy

Fewer things,
chosen well.

My Store began with a simple idea: that the most elegant wardrobe is also the quietest. The pieces we admire most are rarely the ones that call attention to themselves — they are the coat worn every winter, the knit softened by years of wear, the trousers that simply look right.

So we keep our collection deliberately small. Each piece is chosen for its cloth, its cut and its colour, and for how easily it sits alongside everything else. The result is clothing that does not need to be replaced each season, only added to, slowly and with care.

Herringbone cloth, a navy blazer and tailoring tools on linen

What we stand for

  • 01

    Natural cloth

    Cashmere, merino, lambswool, cotton, linen and wool flannel — fibres that breathe, soften with wear and age with grace.

  • 02

    A quiet palette

    Camel, navy, stone, cream and deep brown, with the occasional note of forest green or burgundy. Everything works with everything.

  • 03

    Made to be kept

    Classic proportions and clean lines rather than the trend of the moment, so each piece earns its place for many seasons.

At your service

A question about fit or fabric? We are glad to help.

Write to us at [email protected]